![]() We need to improve in other areas besides the dollars and cents that show up on our paystubs. Audi is ridiculed for having an all-male board after airing Soap Box Super Bowl ad bashing pay gap for women. Regardless of where you stand on the gender pay gap, we should all acknowledge that the commercial still hits on points that matter about how we treat girls and how we make them feel that they are limited by their gender. March 8 th is International Women’s Day, and that might be a better day for Audi to run the commercial again to celebrate. At Christmas, the luxury automaker aired a commercial in Spain that encouraged girls and boys to play with whatever toys they wanted, instead of sticking to gender sterotypes. This isn’t the first time that Audi has advocated for gender equality. Good Job: Check out Audi’s record sales numbers in 2016 Of course, in the era we live in now, it seems that online opinion is swayed more by who can yell loudest instead of who is actually right. The father questions whether to tell tell his daughter she will. That report is to present measures to promote gender equality and their effect as well as measures to establish equal pay between women and men. Anticipating the backlash, Audi cited its commercial’s sources with research from the U.S. The end of the commercial clarifies, Audi is committed to equal pay for equal work (Audi). You have to admit that the commercial is pretty brave, because Audi was airing a women’s issue during the biggest game of a male-dominated sport. If you look at just the comments section of the commercial’s YouTube page, commenters are calling out Audi, saying that the ad is against President Trump, that the gender pay gap is a myth, or just using the opportunity to smack down the feminists who cheered the commercial. Take a look at the commercial for yourself below, if you missed it on Super Bowl Sunday. Good Idea: Learn more about Audi’s latest concept that was unveiled in Detroit The key areas to consider are discussed below. This is particularly important if this is your first review. Created by Aoife McArdle, an award-winning filmmaker, the commercial should have been an emotional ad to pull at your heartstrings, but instead it sparked controversy online. Which countries is it relevant to Great Britain Deciding the scope of the equal pay audit and identifying the information required involves some crucial decisions about the entire audit. ![]() ![]() ![]() Decrease Font Size Increase Font Size Text Size Print This Page Send by EmailĮarlier this month, Audi rolled out a 60-second spot for the Super Bowl entitled “Daughter” that told the story of a girl soapbox derby driver on her way to victory, and featured her father in a voiceover wondering what he would tell her about unequal pay in this country. ![]()
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